OBJECTIVES
![](https://www.redangus.org.au/wp-content/uploads/2016/06/willandra-steers.jpg)
The Red Angus Society of Australia exists to develop and promote the Red Angus cattle breed in Australia. Red Angus genetics have the performance and predictability to enhance the long-term profitability of the national beef cattle herd.
The major objectives of the Society are:
- To maintain the purity of the Red Angus Herdbook by keeping a register of cattle in Australia.
- To promote and market Red Angus cattle in order to increase the acceptance and demand for Red Angus genetics.
- To educate and inform Red Angus Society members of advancements within the beef industry of economic advantage.
- To promote the performance recording of Red Angus cattle in Australia.